BOURBON TRAIL RELAY

SPREADING THE WORD

WHAT THEY NEEDED:

The Bourbon Trail Relay came to Coghill Communications for support on an advertising campaign. The running event wanted to create a holiday promotion to entice more participants and needed guidance on the best plan of attack.

We did industry research, consulted on a marketing strategy, set up Bourbon Trail Relay’s Meta Business Manager, created a pixel ID to capture performance metrics, built campaign creatives, launched and monitored the ad campaign, and provided data analytics.

HOW WE DELIVERED:

•  Content writing

• Content creation

• Video editing

• Social media advertising

• Analytics reporting

• Market research

THE IMPACT:

We consulted the Bourbon Trail Relay on a best approach for its ad campaign, including where to designate its dollars, how much to spend, how long to run the campaign, as well as direction on creatives.

We designed and managed a dynamic campaign, using existing imagery. Coghill Communications edited videos, and designed eye-catching visuals to stop the scroll—and we succeeded. Our campaign hit impressive benchmarks that resulted in leads-- and those leads converted into sales.