Successfully pitching a story to the media requires planning and strategy.

We’ve worked on both sides of the media fence, from news to PR.

We know what it takes to get a story covered.

You’ve decided you want a video to market your brand, product or event.

Now what?

The acronym CTA stands for call to action.

A call to action is a prompt in your communications that tells your audience what you want them to do or what action you want them to take.

Google is widely used as a resource for seeking information online.

Google is so popular, the household name morphed into a verb with people commonly using phrases like, “I’ll just Google it!”

What if people started saying, “I’ll just TikTok it”?

With more social media platforms now than ever and an increasing pressure to have a consistent and engaging presence on social media, many business owners are overwhelmed with feeding the social media beast. 

If you’re on Instagram, chances are you’ve heard of Threads.

And if Threads is a platform that’s totally foreign to you, we’ll break it down.

Many are under the impression they’ve run Meta (Facebook and Instagram) ad campaigns.

We hate to break it to ya, but it’s likely you didn’t.

An actual Meta ad campaign requires planning, strategy and optimization.

There are several services available that allow you to buy 1,000 followers.

But you should never do this, for various reasons.

If you’re looking for an easy SEO win, read on!

There’s a new-ish feature in Google Business Profile that you may have missed while wrapping-up 2023 books, surviving the holidays, and diving headfirst into 2024 business goals.  

Your brand should have a presence on social media.

Social media provides an opportunity to build a following, strengthen relationships, develop connections, establish credibility and promote your brand.

It’s an essential tool for brand building and lead generation.

You’ve scored an on-camera interview with the news.

Way to go!

Now what?

You’ve got to prepare.

Companies that blog receive 55% more web traffic than companies that don’t.

Companies that blog also earn 67% more leads.

What does this tell us?

You should be blogging.

Let’s begin with the basics.

What’s PR?

PR, also known as public relations, pertains to the public’s perception of a business or individual.