BETTER BUILT MACHINES
Establishing awareness
WHAT THEY NEEDED:
After production began on Better Built Machine’s first product, the manufacturer set out to establish brand awareness in its industry. The ultimate goal—sell machines. BBM reached out to Coghill Communications to execute.
We developed an annual full-service marketing plan, including social media management, spokesperson services, videography, graphic design, public relations and more.
Coghill Communications served as BBM’s marketing and communications team.
Outsourcing marketing can save hundreds of thousands in benefits, human resources and equipment costs, all while having access to top talent.
HOW WE DELIVERED:
Marketing management
Web design
Content writing
Scriptwriting
Market research
Analytics reporting
Spokesperson services
Graphic design
Trade Show marketing
Videography
Social media management
Photography
PR
Reputation management
Advertising
Content creation
THE IMPACT:
Machine sales dramatically increased after Coghill Communications activated its marketing strategy. BBM’s target audience began taking notice of the machine-maker’s work, placing it on the map as an industry leader.
We developed and managed BBM social media accounts across various platforms, including Facebook (Meta), Instagram, Twitter (X), TikTok, LinkedIn and YouTube. We’ve grown BBM’s reach on Facebook by more than 350 percent and its reach on Instagram by 100 percent. While our goal for social media was lead generation, recruitment was a pleasant byproduct of our efforts, resulting in the hiring of talent who took notice of BBM’s culture on social media.
Coghill Communications’ PR efforts landed features in top industry publications. We’ve accompanied BBM to trade shows and conferences, offering marketing, videography and social media support. We’ve churned out dozens of testimonial and tutorial videos, showcasing BBM’s products and fostering positive customer experiences.
A new website, fresh marketing collaterals and high-quality photography improved messaging and further elevated the BBM Machine brand, compelling potential customers to choose BBM.
